SEO Growth Hacks

by Eric Hoppe Growth hacks are tips and tricks that you can use to get your online presence off to a flying start. The following SEO growth hacks can get your brand noticed online and help your website quickly rise up the search engine results pages. Be Accessible to All Your Users If your site is accessible to only a certain type of user, then you are limiting your growth. Now that mobile users are roughly equal in number to desktop users, you need to make sure your site is accessible to all types of devices, including computers, tablets and phones. That means using responsive design principles and HTML5 to make sure that all elements of the site display properly on mobile devices as well as on desktop computers. If your site is not usable on mobiles and tablets, then you could see your search rankings struggling to rise at all, as search engines interpret the high number of users bouncing away from your site as evidence that it is not a relevant or high-quality search result. Listen to Your Users The fastest way to grow your online presence is to create unique website content that people want to share with others. If your content offers nothing original to readers, then all the SEO tricks in the world won’t help you. To refine your SEO article writing strategy, listen carefully to the feedback your users are giving you. Are they engaged enough to leave comments praising or criticizing your posts? Or are they bouncing away from the page without bothering to read to the end? By paying attention to both direct and indirect feedback, you can work out what types of content your readers prefer and instruct your blog writer accordingly. Focus on Your Niche As well as being high quality, the unique content on your site must be relevant to your niche. As well as picking the right topics, that means including relevant keywords. If you’re trying to make your mark as an online business, then using long-tail keywords can be a good way to target search engine traffic. These highly specific keywords face less competition from other sites, so you can quickly dominate them. Use Visual Content Readers love visual content, such as pictures and videos. According to Hubspot, videos are 12 times as likely to be shared on Facebook as text posts or links. Investing a little time into creating a video that can be shared over an over again could be a very effective way of growing your brand’s online presence. Be Social Media Savvy Social media is the key to growth for a new business or online brand. The most time-efficient way to maintain a presence on all the major social networks is to use a web tool that can automatically update all your profiles at once when you add new content to your site. Encourage Engagement Are you doing everything you can do encourage your readers to connect? You need your readers to act as your advocates, sharing your content on social media so that it reaches the largest possible audience. You can make it easy for them to do this by embedding social sharing buttons into your site. Conclusion By following the SEO growth hacks given above, you can ensure that your site quickly gains visibility in the search engine results pages. Remember to focus on creating content that is relevant to your niche, rich in keywords and highly shareable.